Over the past few week, I’ve noticed half a dozen posts pop up around the ‘web regarding Clockwork Couture – a new incarnation of Goth Magazine. People have been singing praises to this website, which has neglected to mention one detail – none of its wares are, in fact, couture.
Couture implies custom made, one of a kind high fashion pieces, yet many of the clothes you see on this site are mass-produced. Case in point: this jacket. I bought this exact piece for $60 two years ago at Pop Killer here in LA. It’s made by Double Zero. These boots are by Pleaser USA, this skirt is by Heavy Red – a company Goth Magazine founder Donna Ricci has been long-affiliated with. Check out the matching description!
So there is no Clockwork Couture “line”, but there is no shame in being a retail store, either. So why the “couture” label? I’m certain people would happily shop here without terms like “fashion house” (in the “about us” section) misleading them. We appreciate you getting all this stuff in one easy-to-search place! I’m actually considering this jacket, provided I find replacement buttons. And the aforementioned Pleaser boots.