Gilding Primal Instinct lives in a macabre dreamscape nestled between the worlds of fashion and fine art. With concept heavy couture and ready to wear pieces that juxtapose subtle, elegant forms with vicious primal instinct, the brand challenges its wearers to step outside themselves and embrace humanity’s fundamental urges. Gilding Primal Instinct externalizes what society desperately attempts to conceal and allows anyone to redefine themselves through the lens of iconic archetype. Come explore The Hunter, The Surgeon, The Executioner, and more.
Deeply rooted in traditional metalworking techniques and handmade craftsmanship, each piece is meticulously put together by designer Danielle Nicole Hills, in her Soho studio. Ready-to-wear items come signed and numbered with an accompanying certificate of authenticity, similar to fine art prints. The attention to detail and level of care ensures that Gilding Primal Instinct clients always receive a product that is truly unique.