In the past few months, I’ve taken noticeable steps back from Haute Macabre. I still answer emails, talk to advertisers and coordinate the posting schedule, but I can’t remember the last time I was still excited about this site. It’s something Nixon and I have been talking about quite a bit lately, and we’re finally ready to address it to all of you.
Something that’s been on my mind is why we blog. Who are we doing it for? Who is our audience, and why are they here? At first, I was thinking about all of these questions and applying them to my other blog, FiveTwentyThree. I’d sit in coffee shops with my notebook and scribble pages of what I came up with, and then I realized that it wasn’t 523 I was really thinking about. It’s been Haute Macabre, and, more importantly, where it’s going.
Nixon and I launched Haute Macabre in 2008. We knew there were more people like us out there, looking for something more than your run of the mill fashion blog. Now, in 2013, there are more of you and it’s going stronger than it ever has before. We’ve been fortunate enough to develop a group of dedicated, loyal, and supportive readers. Hopefully, you’ll all remain that way.
But where are we?
Obviously, over the course of nearly five years, a person changes. One’s core stays the same, but interests evolve. To put it all really bluntly :: We’re bored with Haute Macabre the way it is. And if we’re bored, we imagine that all of you are, too. After almost half a decade, we’re ready for a change.
Occasionally, I post outfit photos to FiveTwentyThree. It’s rare, because I’ve always felt awkward posting those, but it does happen from time to time. If you’ve seen any of these, you’ve seen that I’m not much for the head to toe, monochromatic layers of black anymore. I’m more drawn to vintage dresses and neutral tones, and it’s more likely that I’ll be browsing Orla Kiely or Dear Creatures than I am Gareth Pugh. Nixon didn’t buy black for an entire year, and I stocked my closets with ModCloth dresses, Etsy finds, and thrift store vintage.
Does that contradict our motto? Was it all just a phase?
I don’t think so.
What’s the point of getting older and refining your tastes if you’re pigeonholed into just one simple genre? What’s the point of having a blog that you feel is a chore?
There isn’t any point to it, at all. So, Haute Macabre is going to evolve a bit, just like we have.
Yes, we’re still going to be posting darker imagery. It’s still what we’re drawn to. Our cores haven’t changed, but maybe we’re a little more Joan Holloway than Morticia Addams nowadays. Hopefully, you’ll all stick with us. We imagine that over the years, maybe your tastes have changed a little, too.
Overall, we’re excited about being excited about Haute Macabre again. We feel like the best way to do that is to stop forcing it, and post what we like, instead of what we think we’re supposed to post. This might mean more art, books, and culture, with less fashion, and it might mean more clothing that isn’t what you’re used to seeing here. We’re still figuring out exactly where we’ll be going with this, but we feel good about presenting it to all of you.
We’d really love to hear what you think of this, and give us any feedback you might have.